The Youth Ingredient you want in your beauty cupboard 

Pomegranate is considered one of the most anti-ageing elements to give skin a youthful appearance. The youth criteria being bounce, elasticity, a glowing and clear complexion. 

  1. Antioxidants. Antioxidants target toxins and rogue DNA that is a potential threat to the health of your skin. Pomegranate antioxidants clean up and protect cells from becoming prematurely senescent.
  2. UVA, UVB protection. the unique antioxidant properties of pomegranate make it a natural skin-defence against UVA and UVB threats. While it's not a recommended SPF, pomegranate is considered damage-control
  3. Pomegranate targets hyper pigmentation. The unique ability to even out skin tone and complexion to give skin a vibrant glow. 
  4. Increase Collagen synthesis. Type 1 and type 3 collagen are responsible for youthful skin, skin elasticity, and bounce. Pomegranate increases the potential for natural collagen synthesis - the youth elixir!